Personal Information We Collect
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. When you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
- Cookie are data files that are stored on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- Log files" track actions on the Website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
- "Web beacons," "tags," and "pixels" are electronic files that record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number. We refer to this information as "Order Information."
How do we use your personal information?
We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, organizing shipping, and sending you invoices and/or order confirmations). In addition, we use this order information to:
- To communicate with you;
- To review our orders for potential risk or fraud; and
- If consistent with the preferences you have communicated, to send you information or advertising about our products or services.
We use the device information we collect to help us look for potential risks and fraud (particularly your IP address) and more generally to improve and optimize our website (for example, by creating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties who help us use your Personal Information as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.